Mar 25, 2019 - 04:02 PM
Everyone knows by now that YouTube is owned by Google, so I truely don't believe that a company worth billions of dollars is simply going to allow one of it's most valuable online properties to just disappear into thin air unless they themselves for whatever reason pulled the plug.
After all, if you were in their position, would you allow your evergreen cash cow go down without a fight? Not to mention that its all user generated content uploaded by the masses on a daily basis.
Its a win/win. YouTube handles the technical aspects of the platform keeping it updated and running and millions of users provide its content.
Aside from that, YouTube has proven to be a very lucrative business for hundreds of thousands of average people who wouldn't have got the opportunity otherwise.
For many people and businesses alike, YouTube has become a transformative platform which has allowed hundreds of thousands of people to change their lives forever. Many of which have no higher education than elementary school.
From monetizing their channels using the YouTube partner program where popular channels are paid through Google Adsense to potential sponsorships with like-minded companies looking to cash in on a channel with millions of subscribers I don't think YouTube is a dying platform. if anything, its growing.
They hired Lyor Cohen back in 2016 to head thier music division and as of 2019 he is still there. For those of you who don't know who Lyor Cohen is, he used to oversee Warner Music Group and Def Jam records, where he helped bring artists like Jay Z worldwide fame. He also served as CEO of his own independent company 300 Entertainment. A label that signed rising artists like Young Thug and Fetty Wap, so there's no shortage of talent at Youtube. Google has deep pockets and I see no signs of them slowing down.